In 2025, the Śnieżka Group generated PLN 772.5 million ($213.3 million) in sales revenue, a 3.2% year-on-year decline. Despite lower revenues, the group recorded improved profitability: EBITDA increased by 0.6% year-on-year, reaching PLN 143.7 million ($40 million), while net profit increased by 2.5% year-on-year to PLN 73.9 million ($20.4 million).

The situation in individual markets was as follows:

• Poland: Domestic sales fell by 1.7% y/y (to PLN 566.9 million), which is a result better than the market average.

• Hungary: Revenues amounted to PLN 98.9 million, down 3.8% year-on-year, which indicates a dynamic lower than the market average.

• Ukraine: Sales amounted to PLN 75.5 million, a decrease of 6.3% y/y.

At the end of December s025, the Group significantly improved its debt structure – the net debt/EBITDA ratio decreased to 0.9 (compared to 1.4 in the previous year).

“Although the ongoing cycle of interest rate cuts brought consumers welcome relief in financing costs, demand in the renovation and construction sector remained under significant pressure, giving way to spending in other areas of the economy,” says Piotr Mikrut, president of the Management Board.

“Despite lower-than-expected consumer purchasing activity, in 2025 we generated operating results at an EBITDA level comparable to that achieved the previous year, while also recording a more significant improvement in net profit,” adds Mikrut. “The market-wide decline in volumes observed for several years impacted our revenues, but in our key Polish market – which generates over 73% of revenue – the scale of the correction was significantly milder than the sector average.

“Thanks to results that outperformed the growth of the decorative products market, we successfully increased our market share in the country,” Mikrut concludes. “We are maintaining a conservative approach to projected market volumes for the current year. We remain vigilant regarding external risks – persistent geopolitical tensions may significantly impact the stability of supply chains, the volatility of raw material costs, and sharp exchange rate fluctuations.”

In 2025, the decorative paints market in Poland maintained a similar year-on-year result in value terms, while recording a single-digit percentage decline in volume terms (at the lower end of the range). In this context, the company’s sales change – a 1.7% decline to PLN 566.9 million – represents an above-market result.

In Hungary, the market grew in value terms in the mid-single-digit range year-on-year, while volume terms declined at the lower end of the single-digit range, while the company’s results underperformed the market – revenues fell 3.8% to PLN 98.9 million. In Ukraine, the market recorded a slightly higher year-on-year percentage sales volume compared to 2024 – the company’s sales fell 6.3% to PLN 75.5 million.

Profitability in 2025 was positively impacted by, among other things, a PLN 26.6 million year-on-year decrease in cost of sales and a PLN 4.1 million year-on-year improvement in the result on financial activities, resulting from lower debt servicing costs. EBITDA margin in this period was 18.6% (+0.7 percentage points year-on-year), and gross margin on sales was 51.1% (+1.8 percentage points year-on-year), which was the result of a favorable ratio of manufacturing costs to generated sales.